The Blog and Tour Schedule of Carlos Celdran. A man who is trying to change the way you look at Manila - one step at a time. Telephone: (02)4844945 Text/Cell:(0920)9092021 or Email: celdrantours@hotmail.com

Friday, May 12, 2006

IN MEMORIAM...

MALATE IS DEAD. LONG LIVE MALATE.

It just couldn't go on any longer I guess. The Malate of yore is gone. And I'm not talking about the Malate of the American Period, mind you. That Malate - the quiet residential enclave of Art Deco apartment buildings and low rise chalet style houses, has been dead since General Douglas MacArthur blasted away most of it in February 1945. I'm actually talking about the second more commercialized incarnate of Malate. The one that started out the 1980's and 1990's when some of the surviving old houses were converted into trendy shops and four star restaurants filled with an upscale, artsy crowd. It's that one that's gone. Just take a walk around the neighborhood and the de-gentrification will be more than apparent. The formerly chic yet bohemian ambiance pioneered by Penguin Cafe*, Cosa Nostra Restaurant*, Guernica's*, Cafe Adriatico*, The Library* and Blue Cafe has been overwhelmed by the overbearing aura of Karaoke Bars, dingy noodle joints, and low-end comedy clubs.

And although classy establishments like Matina, Fidel, Mama, Cafe Caribana, Acquario and Raj shuttered up more than a few years years ago - casualties of the Erap impeachment/Abu Sayyaf fueled economic/tourism downturn - there were still many survivors left. And despite the less prosperous atmosphere, upper middle class aspirations were still kept alive in the district. But now that People's Palace, Firma, Portico (above), and Bravo's (below) have also thrown in their hat, the era of genteel street level establishments is finally over - save for lone wolves Sala and Lolo Dads. Downward mobility is now on a roll, it's going full steam, and there ain't no turning back. But just how did Malate manage to find itself in this current state? And is it necessarily a bad thing?

Perhaps it just couldn't compete with Makati. Back in the mid 90's, Greenbelt was just a low rise shopping arcade and Rockwell an abandoned industrial zone. Malate was literally the only place to go and it monopolized the nightlife scene for all of that decade. But now, with the rise of Greenbelt, Metrowalk, Rockwell Power Plant, and Eastwood City, there are more choices when one wishes to combine street life, outdoor greenery, and a cafe style ambience in their evening's activities. And since the middle class (and upper middle class for that matter) hasn't increased in Manila, each of these places are really fighting for a smaller piece of the SAME proverbial pie.

Or maybe it could be something deeper like the lack of political will? If Manila City Hall looked at Malate holistically and concentrated on the pedestrian infrastructure of the MH del Pilar and A Mabini (the main arteries of the Malate tourist district), things might not have turned out this way. Perhaps better parking, cleaner sidewalks, heritage architecture preservation, and strict NOISE POLLUTION regulation could have kept the higher spending crowd coming. I guess that in their mad rush (and successful one if I might add) to add life to the neighborhood, little details regarding sustainabilty were overlooked. Sure the neighborhood may be more alive than it's ever been before, but noise pollution levels, air pollution levels, vagrancy and litter are at an all time high as well. Not only are higher end customers staying away, but long time renters/residents/tax payers and five-star hotel guests now shun the area to rent, sleep and dine in quieter, less congested Makati or Pasig. And at the rate the plant boxes/sidewalks are being ripped apart, and the noise levels rising due to the ever-increasing number of live bands/concerts on the Baywalk, it won't be long till even the low spending juvenile crowd stays away from this recipe for disastrous overdevelopment as well. And don't get me wrong either. It's not an elitist standpoint from whence I gaze. There is nothing at all wrong with having cheaper, less sophisticated establishments around. But if it reaches a point when that becomes the ONLY kind of establishment present, then the district becomes monotonous. It becomes stagnant. It becomes a form of ghetto if you will.

But ever the relentless optimist, I have faith that the City Hall of Manila MIGHT one day get their act together and repair the frayed urban fabric of this historic quarter. After all, if they can upgrade the sidewalk pavement in areas that are of low pedestrian density such as Quirino Avenue (above) - and finally refurbish the historically neglected Remedios Circle (below - hmmm) - then why can't they eventually solve the sidewalk, drainage, noise, litter, and congestion problems of Adriatico, Remedios, Nakpil, Orosa, MH del Pilar, San Andres, et al..? I just hope it doesn't take too long for them to realize what's going on though. Time is of the element when it comes to stopping the hemorrhaging of this once graceful district.

Grimy, smelly scenes like the one below (taken beside Malate Pensionne) do the district's tourist and nightlife industry no favors in any way. Furthermore, the unbearably loud bands currently on show outdoors at the Baywalk are repellant to all those who are not part of their audience. Imagine, it's the rights of thirty beer-drinking patrons given priority over the the hundreds who rent the apartments and pay for the hotel rooms around them. Misguided priorities and neglected issues like the aforementioned are simply inexcusable if the City Hall of Manila wants this district to compete with their uptown counterparts.

But then again, perhaps this is really the way things are meant to be around here. This current situation could be the natural order of things. Sometimes things go up, sometimes things go down, and this decline is an unavoidable part of this city's evolution. Perhaps Malate never really dies, perhaps it only changes. And if so, I wonder what the next chapter in Malate's history has in store - or if it even will a happy ending.

Closing Thought: I have this theory that through the centuries, we Filipinos have cultivated a slash-and-burn attitude towards our surroundings, specifically when it comes to real estate. We have no concept of history when it comes to our built/natural environment. The overexploitation of the Binondo area and Baguio being prime examples of how the Philippine government and society can take too much out of a good thing and bleed an asset out of all it's socio-cultural promise and potential. Could Malate be just another manifestation of this ideal? And could this be an attitude brought about by a society whose main architectural identity is rooted in the temporality and disposability of a bahay kubo? It makes one think. It really does.

*Highlighted restaurants mean that the places still exist.

27 Comments:

Blogger Sidney said...

I agree with your post.

If I was the Mayor, I would try to attract the artists & creative people. I would give tax credits to art galleries, to fashion & antique shops, bookstores, graphic designers, etc. Create an environment where art and culture is welcome. (Yes, I would subsidize the Living Room :-) I never understood how art galleries could live and flourish in a Mega Mall environment. I would give them an alternative. To make a district hip and cool you need to attract the creative people and create an environment where they can prosper. Make it a place where it is nice to live. Clean & green. Baywalk can continue its own life but make sure both worlds live harmoniously.
I always hear the bad excuse that there is no money for such projects. There is money but I guess it is going somewhere else…

10:30 PM  
Blogger carlosceldran said...

It's paying for our deficit I hope. There is enough money in the private sector to fund it but theelite would rather invest where the returns are assured. Like in Makati, where the Ayala corporation dictates tastes instead of the state.

And the art/megamall culture is dying. Galerie Duemila, one of the country's most respected galleries, finally gave up on the concept and moved out of SM Megamall to Pasay in Silvana Diaz' home. A wonderful omen if ever there was one.

I personally hate ArtWalk.

11:40 PM  
Blogger Jobert said...

It's not even that. It's the street beggars all around. Try sitting outside with friends having coffee in nakpil without being harassed every ten minutes by street children, old women, or even street vendors. Makati, the Fort, even Eastwood do not have these...

12:18 AM  
Anonymous Anna M. Rosete said...

It's been a long time since I've been home, but I mourn for this one, Carlos. I met you and Tessa in this Malate (Matina), remember? I hope both of you are well...

5:13 AM  
Blogger carlosceldran said...

Hi Anna! OF COURSE I REMEMBER YOU. Don't be silly. I still have the RISD shirts you gave me. And I'm actually planning to go to my reunion this year in October. When is yours?

Ya. I'm not saying Malate is dead. I'm just saying it's different. Lucky that Sala, Penguin, Oar House, Hobbit House, and Cafe Adriatico still exist and provide the ambiance that Malate is known for.

6:34 AM  
Anonymous Vida said...

Hi Carlos,

You put a smile on my face when you mentioned MATINA. Remember the wonderful exhibit you had there and this Frenchman bought it all. Sadly, that MALATE is gone. It seems like a lifetime ago. I miss it and hope MALATE rises again maybe in another lifetime. Cheers to you and Tesa.
All the best,
Vida

2:16 PM  
Blogger carlosceldran said...

Wasn't it a lifetime ago? it was such an amazing time.

Malate will come back I'm sure. It will be different. But it will never really go away.

5:39 PM  
Anonymous Anonymous said...

Have you got an insider news from Manila City Hall on how new Remedios Circle would look like? Will it be pedestrianized? Atienza has disco-streetlamp fetish, so I'd expect more of the same.

6:03 PM  
Blogger jairam said...

Malate used to be MY fave for night outs and dinner dates, sigh.
I think the Manila gov't just got too busy building lots and lots of parks they forgot about this wonderful place. Sayang.

5:35 AM  
Anonymous Henry Ma said...

I'm usually quite nostalgic about the Manila that was (and which I never even experienced), but lately I've come to think that maybe, there simply is "no usable past" (as Federico Mangahas put it, referring to Nick Joaquin's nostalgist essay on La Naval). Wouldn't it perhaps be better to just raze Manila and start anew? After all, that was also what Singapore did in its early stages? Of course, we now have insights from the New Urbanism school, so we can bring forth livable neighborhoods with high densities and vibrant mixed uses (instead of sterile high-rise housing).

11:41 AM  
Blogger scott kho said...

Hey carlos,

i'm w/ you in hoping that manila will regain its lost glory. It's my first time visiting your blog, and I must say it is very interesting. As such, I'm adding you to my blog. I hope that's fine w/ you =)

Best Regards!

2:49 PM  
Blogger Aileen said...

I'm all for preserving the "history" and "culture" of the place like you say. But a more pressing issue for me is the sad reality that whenever I am in Malate I can't find a single place to eat. I would LOVE to pick Malate over Makati, where now there seems to be more expats than Filipinos eating in Greenbelt (good for the economy but breaks my heart--can't most average Pinoys also afford the GB3 restos too??), but I have little choice. Lalo na ngayon... they closed BRAVO... and ALDA'S!!! Sad, sad, sad...

8:02 PM  
Blogger ebtg said...

1. More people would be in Malate if only it had decent parking where you don't have to look at your car every five minutes to make sure it's still there.

2. Ang dumi. Ano ba.

:)

9:53 PM  
Anonymous Anonymous said...

My friend used to have a restaurant in Malate. The place is actually an ideal place to run a restaurant because rents are around 50% less than Makati or QC while at the same time you can charge high-end prices.

However, the place suffers from two forms of seasonality. The first seasonality is weather related: the place dies during the rainy season with absolutely no business during this time. The place also suffers when school is out. In fact, you only make money from November to March.

Second seasonality is more long term as the area thrives and dies every few years. In essence, you have to have very deep pockets like LJC (or to own your own building) to really survive the Malate restaurant biz over the long haul.

I think the main problem is the lack of residents and offices in the immediate vicinity. Places like Makati, Ortigas and QC have numerous residents and employees to keep restauranteurs happy. Most people who go to Malate to eat probably don't live near the place. (Except for you, Carlos!) The key thing that Mayor Atienza should do to keep Malate alive is to promote more Malate residents.

10:23 PM  
Anonymous Malate expat said...

Naonymous said, "The key thing that Mayor Atienza should do to keep Malate alive is to promote more Malate residents." This begs the question. I am a Malate resident who can afford the rents of Makati or elsewhere. I chose Malate for the nightlife (INSIDE the clubs, if you please), the street life (I am from New York, and I don't mind beggars and squatters), and the restaurants. If I leave, as I well may, it will be because of the noise pollution from Baywalk that perviades my living room, and from the Karaoke bars that I hear from the other rooms. (And don't even start me on Suleiman Plaza!) The Mayor has invited these forms of public entertainment, and he has the (unused) power to restrict the noise that results.

11:28 PM  
Blogger BAS NAVARRO said...

Wow, great article and commentaries about Malate...What I didn't read though is the burgeoning male flesh trade (sex!) a friend is complaining about. He was supposedly walking on one of the streets going out into Taft Ave. and PWU when a man asked him if he wanted to have paid sex!? My friend is heterosexual but he admits he looks a little bit feminine. He did feel embarrassed at medyo nabastos by some stranger who asks money upfront for sex!

3:21 AM  
Anonymous gonzo said...

Sigh. so depressing this QC-fication of malate. And yes you are right about the f-ing noise pollution. and the dirt. and the filth. and the freakin beggars. Sounds harsh but i can see how tourists are made uncomfortable and are turned off by this child beggar problem. I think we will have to see and hope that the next mayor 'gets it' and has some sort of a progressive mindset. I can't wait til this current one is finally out.

oh well, at least Sala is till there. and Casa Armas. And the havana in malate has so much more charm than its sterile gbelt counterpart.

10:55 AM  
Anonymous gonzo said...

Incidentally, this is sort of off topic but if you're looking for somewhere to eat in the general Malate area, the champagne brunch every sunday at the Westin is absolutely spectacular for the price. Not only is the buffet (from all corners of the globe--eg indian, japanese, chinese, lamb shwarma, several meat roasts, roast duck, korean, pinoy, pizza, pasta, oysters, NZ mussels, prawns, tempura, sashimi, salmon...) a mile long but the actual food is good; very well prepared. So it's not just quantity but quality too. Ok the champagne isn't first rate but that's a minor thing. Eat and drink all you want from 11am to 3pm. and the desserts start with a molten chocolate dipping fountain..

There is no better deal in town.

4:57 PM  
Blogger carlosceldran said...

Yes I heard! Lovely lovely ideal. You got me sold on it. I shall do it.

I especially like their new look at the Phil Plaza lobby area. Much better looking than the previous cheezy italianate crap they replaced Lindy Locsin's original lobby for.

And the reason why its so nice is because it aint westin no more. Its the more upscale Sofitel.

5:55 PM  
Blogger vina said...

hi kuya carlos. i was actually planning of lamenting on the death of malate myself. in a span of 3 years since i considered manila my home, the disappearance of mine and my friends' after-office hangouts is just unforgivable.

1. Teriyaki House of Manila (or something like that), beside Hap Chang, and where Rai-Rai Ken now stands. Rai-Rai is NOTHING compared to Teriyaki House.

2. Cafe Breton (why?????)

3. Portico (again, why????)

4. okay, ermita area - Alda's

i just hope and pray that Cafe Adriatico will stand the test of time. otherwise, what will happen to our spareribs adobo cravings????

8:52 PM  
Anonymous cherry said...

i mourn the death of Malate (as we knew it) myself, having lived there from 1994-2003. those were good times. i miss the original Breton and that really nice dessert place near it that served atis cheesecake. argh! i can't remember its name anymore. and cafe caribana and garlic rose, was it? the other gimmick places now aren't as artsy and boheme as the malate of before. *sigh*

5:05 PM  
Anonymous Anonymous said...

d'bahay kubo is pretty but it is not insureable...malate is not dead, to say that malate is dead would mean that it vanished off the face of the earth ! i do believe the correct word to use is cursed...d'ghosts that roam around at night in malate are still probably wondering what the funk happened to the music they used to listen to before the japs invaded the place...firehouse rocked and rosie's diner too !

11:30 AM  
Anonymous Anonymous said...

Carlos I heard that Ayala is quietly attempting to negotiate land and property prices for a possible future real estate project on that section of Mabini that stretches from Michel Syquia all the way to the corner of Remedios. You might want to ask some people and look into that.

12:59 PM  
Blogger carlosceldran said...

Really? I hope that is a good thing. A greenbelt type building would really bring up the class factor of the neighborhood. I just wish they could buy out that dump of all dumps, Harrison Plaza. Yuck.

5:59 PM  
Blogger grumpyurbanslacker said...

hey carlos,

last time i was in Malate was around
a year ago, and what made me particularly sad is that there seems to
be a resurgence of these "karaoke" bars
targeted for Japanese/Korean clientele.

domeng (you know him) and i ate at Tanabe, which was great; and when we left, 2 bargirls/hostesses/whatever you call them approached us and gave us calling cards of the establishment they work in, with their cell numbers to boot!

if that isn't what i think it is, then i don't know. wink, wink..

truly sad!! Also, since a lot of the unique restos have moved out and replaced by chains like Gerry's Grill, eh wats the point of going there?

peter

4:03 PM  
Anonymous Nanay said...

Thanks for summing it all up. Been wondering why I couldn't find a good place to eat in Malate anymore and you hit the nail right on the head.

My husband enjoys taking my young son to Baywalk sometimes but I myself find it loud and garish. I keep thinking maybe he's right and it's time the ones with better taste (ehem) find something good about the diversity in the crowds there. Baywalk can still surprise me, with the mimes and occassional badjao dances, but those are more the exception than the rule. I am sure the economy that it is driving will not compensate for the property values plummeting due to the noise.

Harrison Plaza may be the only one near enough to offices and residential buildlings to have hope but they allow smoking everywhere there in violation of the law (P10,000 penalty under the Clean Air Act!) and there are also no good eating places there, all your usual suspects that are in every other street corner. It's a sad testament to Manila that we residents have to go to Rockwell and Greenbelt for good food. Even the new resto row on CCP Complex is nothing to write home about.

8:43 AM  
Anonymous Losty said...

@cherry..

that place that served the Atis Cheesecake? I believe that was Batavia :)

1:05 AM  

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