Tuesday, March 11, 2008


¡Mire esto! ¡Yo lo adoro! Yo no cuido lo que nadie dice.

This Spanish TV commercial by McCann Erickson was sent to me by my cousin Isabel in Madrid. Now some might call the ad a bit condescending, but I don't. I think it's cute, fresh, funny, and shows Filipinos as clean, hardworking people (albeit a little silly - which we are.) Then again, I was one of the people who thought we shouldn't have been sensitive about those Filipinos Cookies. I don't mind being called something delicious that is brown on the outside and white on the inside (which once again, we are to a certain degree.)

What do you think of the ad?

Note that Ronnie Lazaro (the lead in Tikoy Aguiluz's boatman) is also in the ad.